Healthcare

ORL Medicina: a two-doctor clinic patients find on Google

A small ear, nose and throat clinic in Ljubljana competes with hearing-aid chains that have fifteen branches. We built a clear, fast website for its hearing-aid service that older patients find easy to use and the clinic's editors update themselves. Four months after launch it sits in Google's top 5 for "cene slušnih aparatov".

Client
ORL medicina d.o.o.
Sector
Healthcare
Engagement
8–10 weeks to launch, ongoing care
Year
2026
ORL medicina d.o.o. logo
ORL medicina d.o.o.: the live product
ORL medicina d.o.o.: the live product
  1. What we did

    We designed, built and host slusni-aparati-orl.si. A patient, or their daughter, sees the doctors by name and face, the clinic's Google reviews, and a plain explanation of how the insurance route works. They can call with one tap or leave a number for a callback.

    The site has pages for 30 Slovenian towns, is laid out to be easy to read for people over 70, and loads in about a second. The clinic's editors write and publish their own articles in a simple editor. A new article is live in about three minutes, without calling a developer.

  2. The result

    An independent audit in April 2026 scored the site 99.4 out of 100. In July 2026, four months after launch, Google showed it in the top 5 for "cene slušnih aparatov", the search patients make when they compare hearing-aid prices.

By the numbers

What shipped, in figures. 4 metrics.

Google position for “cene slušnih aparatov”
Top 5
Independent site audit
99.4 / 100
Page load
≈1.2 s
From editor's article to live
≈3 min

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